
Leadership


Ducere
/doÍžos'air/
Latin: To Lead
Ducere equips leaders to achieve world-class results through strategic planning, corporate communications, and branding & marketing.
About Ducere
With over two decades of experience as a senior leader in both for-profit and nonprofit sectors, Rebecca James embraced her passion and wisdom to help build businesses and founded Ducere Solutions, LLC. Her focus has been on addressing the challenges that often hinder organizations from reaching their full potential.
As the CEO & Principal Consultant of Ducere, Rebecca works with a team of talented people who have mastered the art of their craft. Together, they bring you the best solutions to drive your organization forward.
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Ducere is not just a consulting company; we are a catalyst for transformation, aiming to improve the life, success, and soul of more organizations. Driven by our unwavering values of trust, team, and excellence, Ducere guides and equips leaders through thoughtful strategic planning, compelling corporate communications, and impactful branding & marketing.
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Based in Harrisburg, Pennsylvania, Ducere extends its reach thanks to Zoom, Teams, and the friendly skies. Ducere collaborates with small and mid-market organizations across the nation.
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Choosing Ducere means more than acquiring consulting services; it means embarking on a journey characterized by personal attention, genuine collaboration, and a commitment to excellence. Let Ducere be your catalyst—reach out, and together, let's make your organization just a little bit better.


About Rebecca
Rebecca is an accomplished business executive with a career spanning two decades, marked by a consistent track record of transformative team leadership and strategic excellence. Her diverse journey through various industries has shaped her into a versatile and visionary professional. In recognition of her career accomplishments, community impact, and commitment to mentoring others, she was honored with CPBJ’s Woman of Influence award in 2023.
Having served in several Vice President roles of Sales, Marketing, and Communications, as well as earning her Corporate Communications certification from Cornell University, Rebecca excelled in crafting and delivering compelling internal executive communications. These skills proved crucial during periods of significant corporate change and crisis. Additionally, she implemented world-class branding and marketing strategies, leaving a lasting impact on the organizations she served.
What sets Rebecca apart is her keen understanding of financial dynamics, having skillfully managed P&Ls to align with overarching corporate strategies. Leading a 250-employee business with 32 P&Ls early in her career, she earned five national awards for sales, margin, and net profit increases, establishing her team's reputation as a top performer nationwide.
Rebecca has a lifelong love of learning and is a “trusted, impactful leader, and a joy to work with.” Her accomplishments stand as a testament to her visionary leadership, tactical execution, and unwavering commitment to excellence. Equipped to help leaders navigate challenges and change, seize opportunities, and achieve ambitious goals, Rebecca is a valuable professional partner.

Marketing & Communications Expertise
Business
Growth Strategies
Business & Financial Acumen
National Recognition & Leadership Impact
Recognition
WOMAN OF INFLUENCE
Issued by Central Pennsylvania Business Journal (CPBJ) · May 2023
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Women of Influence honors high-achieving women for their career accomplishments. These women are selected based on their professional experience, community involvement, and commitment to mentoring.
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NONPROFIT INNOVATION AWARD
Issued by Central Penn Business Journal · January 2011
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The Central Penn Business Journal's annual Nonprofit Innovation Award recognizes local 501(c)(3) nonprofits that work to improve Central PA in pioneering ways.
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CHARLES D. TANDY PRESIDENT'S AWARD
Issued by the Tandy Corporation - March 2003
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A national award earned by the DSM who produces the highest annual gain in revenue and net profit collectively across their division based on a balanced scorecard.
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LEADERS CLUB & DIAMOND RING AWARD
Issued by the Tandy Corporation - 2000, 2001, 2002, 2003
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A national award earned by the top 1-2% of leaders who produced the annual net profit requirement set (varied year to year) based on official P&L results.
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Ducere Values

TRUST
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We are first and foremost ethical and honest in all we do.
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We maintain our client’s confidentiality no matter what.
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We put our client’s interests ahead of our own.
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We are cost conscience and effective with our client’s resources.
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We are reliable and accountable, doing what we say.
TEAM
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We believe in collaboration, forming long-term partnerships.
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We bring an independent perspective with genuine humility.
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We treat people with the utmost respect.
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We value the opinions of others, approaching conversations with curiosity not certainty.
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We are relentlessly positive and a joy to work with.


EXCELLENCE
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We have an absolute commitment to the highest standards.
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We have a passion for exceeding the expectations of others.
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We are committed to impactful leadership and making a difference.
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We embrace intellectual bravery and rigorous work.
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We are life-long learners, always striving for forward progress.
Rebecca’s years of strategic and tactical skills were instrumental in our success. Her excellent communication and problem-solving skills would prove to be an asset to any team.
JOHN WALKER | SENIOR LEADER
