Corporate Communications
Executive Narrative & Writings
Executives wield tremendous influence through their words. Effective narratives, emails, and other communications from executives can either drive success or impair it. Crafting compelling narratives and written communications is not just an art but a strategic component to shaping perceptions, fostering collaboration, and guiding your organization.
At Ducere, we recognize this pivotal role that narratives play in leadership. Leaders often find themselves in a delicate balance—saying or writing too much can cause people to tune out, while saying or writing too little leaves gaps to be filled in. What is the right balance? What is the right medium for the message? Ducere can help you formulate your ideas, shape your narrative, and write your persuasive communications for maximum impact. Whether it is an email, a video message, a podcast, or a blog post, Ducere can assist you in crafting it to resonate effectively with your diverse audience.
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Note: Ducere also offers professional editing and proofing services for all your corporate needs.
Messaging & Presentations
At Ducere, we understand that a well-structured and eloquent presentation is the cornerstone of effective leadership, and we are dedicated to ensuring your communication is clear and effective. Presentations are more than just slides—they are a medium to inspire, influence, and enact change. Ducere offers comprehensive consulting services for senior leaders, encompassing the entire spectrum of messaging and presentation needs. Our expertise spans not only the art of persuasive writing but also the strategic creation and design of visually impactful slide decks.
Whether you are delivering a keynote, pitching to stakeholders, rolling out your strategic plan, or leading a critical meeting, our team ensures that your messaging points are not only clear and compelling but also supported by visually stunning presentations that captivate your audience. Elevate your executive presence with Ducere's integrated approach to messaging and presentation consulting.
Communications Strategy & Cadence Planning
As leaders, one of our top priorities must include having a clear and consistent internal communication strategy for the organizations we serve. It is not just a tool or a nice-to-have, it is imperative to reaching our goals with the least number of roadblocks! Think of it like driving somewhere that you have never been by simply plugging an address into Apple or Google Maps. It is the roadmap that ensures everyone is connected, on the same page, and headed in the right direction. An effective internal communication strategy also builds trust and engagement, pillars to your long-term success. According to Gallup, companies with effective communication practices experience a 47% increase in shareholder returns over five years.
Information is everywhere and in a noisy world, capturing the attention of even your most vested stakeholders can be difficult. So, it is critical that the plan is pragmatic and easily executed. At Ducere, we can help you determine what to communicate, when and how often to communicate it, who should be the messenger, and the best channels that can be used for maximum impact. If you're looking to enhance your internal communication strategy, give us a call or send us an email—we're here to help!
Change Communication Planning & Execution
One thing you can count on in a successful organization is change, and how you communicate and execute it will determine how much it derails, stagnates, or propels your business. There are many types of organizational changes: mergers & acquisitions, implementing new ERP or HRIS systems, restructuring, reduction in force, leadership or department changes, processes, products, services…the list is extensive. Successfully leading change is complex; it requires thoughtful, expert planning. If we think of communicating change only as a rational dynamic and miss the important emotional impact, we risk unnecessary conflict and business disruption. Change affects people.
Change-communication planning is both a science and an art, and this is where Ducere thrives! We can come alongside you and help you successfully plan, navigate, and execute your change communications by utilizing our proven process. We will save you time and stress by walking you through the best practices, map out a comprehensive custom plan, as well as write/record, coach, and facilitate for maximum change adoption in your organization.
Crisis Communication Planning
While we hope that a crisis never hits our organization, the reality is that it can happen at any time, and it does – are you prepared? A crisis brings heightened emotions, immense stress, and the urgent need for quick decision-making and responses. Calm, dependable, and pre-planned authentic communication from leaders can help bring order to chaos and minimize long-term damage. The goal of crisis communication planning is to collapse the time between the crisis, decisions, and communicating by providing accurate, timely information both internally and externally. There are numerous considerations in the planning process to ensure you maintain your brand’s positive reputation and prevent any crisis from jeopardizing your organization.
During the crisis communication planning process, Ducere can assist you in identifying potential category risks to your organization, determining decision-making processes, outlining necessary actions, defining target audiences, selecting spokespersons, crafting messaging, identifying required training, and pre-writing press releases and other communications. In times of crisis, people are under intense pressure and are not in the best decision-making mode. We can help you be your best ahead of time! If you would like to have a comprehensive crisis communication plan in place to prepare your organization, please contact us for free discovery call.
Rebecca and her team were instrumental in developing and aligning our communication strategy during times of crisis (Covid 19), organizational change, growth, and continuous improvement. We are now a more connected organization because of this quality work!
BOB WHALEN | CEO | HB GLOBAL